Bachelor of Mass Communication

Goal of the Programme
The general purpose of the program is to train and equip journalists, editors, reporters, news anchors, communications relation managers, communication managers, research consultants, information officers, social media workers, bloggers, content developers, community liaison officers, county communication directors, public relations officers and lectures in post secondary institutions with knowledge, skills and relevant attitude necessary for productive work in their various fields.

Program Description
The Bachelor of Mass Communication program prepares journalists, editors, reporters, news anchors, communications relation managers, communication managers, research consultants, information officers, social media workers, bloggers, content developers, community liaison officers, county communication directors, public relations officers and lectures in post secondary institutions for their various roles in the mass communication sector. The program incorporates theory, practice and technology.

Expected Learning Outcomes of the Programme
By the end of the program, a graduate of Bachelor of Mass Communication is expected to:

  • Gather, analyze and disseminate information from various fields to the masses.
  • Edit news, pictures and programmes for the masses
  • Report various happenings and events all over the world to the masses
  • Present news to the masses
  • Perform communication relation management tasks
  • Conduct research in various fields
  • Provide services as information officers
  • blog, edit and develop content in the social media
  • Provide information liaison services to the community
  • Direct communication processes and activities in the counties
  • Provide public relation services to various institutions
  • Teach various courses in mass communication in post secondary institutions

Job Placements for Bachelor of Mass Communication
Graduates from this program are expected to work as journalists, editors, reporters, news anchors, communications relation managers, communication managers, research consultants, information officers, social media workers, bloggers, content developers, community liaison officers, county communication directors, public relations officers and lectures in post secondary institutions.

Registration for : Bachelor of Mass Communication

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