The course prepares students to meet the increasing demand for Sales and Marketing professionals in the modern business environment with skills and a wide knowledge of Sales and Marketing, equipping them to take advantage of emerging business opportunities in Kenya and beyond.

Minimum Admission Requirements

KCSE C- (Minus)

Expected Learning Outcomes

Upon successful completion of this course, students will be able to:

1. Explain the concepts and principles of Sales and Marketing
2. Apply the principles of Sales and Marketing in solving marketing problems in modern organizations.
3. Describe the theoretical basis of Sales and Marketing
4. Analyze the methodologies and techniques necessary to manage the marketing function.
5. Describe Sales and Marketing processes and systems
6. Apply Marketing Values and ethical practices which contribute positively to organizational effectiveness.