Goal of the Programme

The general purpose of the program is to train and equip journalists, editors, reporters, news anchors, communications relation managers, communication managers, research consultants, information officers, social media workers, bloggers, content developers, community liaison officers, county communication directors, public relations officers and lectures in post-secondary institutions with knowledge, skills and relevant attitude necessary for productive work in their various fields.

Options:

1. Media
2. Public Relations

Admission Requirements

KCSE mean grade of C+ (plus) with C+ in English/Kiswahili in KCSE exams; OR Diploma with Credit Pass in Journalism and Mass Communication or Public Relations.

Expected Learning Outcomes

By the end of the program, a graduate of Bachelor of Mass Communication is expected to:

1. Gather, analyze and disseminate information from various fields to the masses.
2. Edit news, pictures and programmes for the masses
3. Report various happenings and events all over the world to the masses
4. Present news to the masses
5. Perform communication relation management tasks
6. Conduct research in various fields
7. Provide services as information officers
8. blog, edit and develop content in the social media
9. Provide information liaison services to the community
10. Direct communication processes and activities in the counties
11. Provide public relation services to various institutions
12. Teach various courses in mass communication in post secondary institutions