The course prepares students to meet the increasing demand for Sales and Marketing professionals in the modern business environment with skills and a wide knowledge of Sales and Marketing, equipping them to take advantage of emerging business opportunities in Kenya and beyond.
Minimum Admission Requirements
KCSE C- (Minus)
Expected Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain the concepts and principles of Sales and Marketing
- Apply the principles of Sales and Marketing in solving marketing problems in modern organizations.
- Describe the theoretical basis of Sales and Marketing
- Analyze the methodologies and techniques necessary to manage the marketing function.
- Describe Sales and Marketing processes and systems
- Apply Marketing Values and ethical practices which contribute positively to organizational effectiveness.