About the Department...

Bachelor of Mass Communication

Goal of the Programme

The general purpose of the program is to train and equip journalists, editors, reporters, news anchors, communications relation managers, communication managers, research consultants, information officers, social media workers, bloggers, content developers, community liaison officers, county communication directors, public relations officers and lectures in post secondary institutions with knowledge, skills and relevant attitude necessary for productive work in their various fields.

Program Description

The Bachelor of Mass Communication program prepares journalists, editors, reporters, news anchors, communications relation managers, communication managers, research consultants, information officers, social media workers, bloggers, content developers, community liaison officers, county communication directors, public relations officers and lectures in post secondary institutions for their various roles in the mass communication sector. The program incorporates theory, practice and technology.

Expected Learning Outcomes of the Programme

By the end of the program, a graduate of Bachelor of Mass Communication is expected to:

• Gather, analyze and disseminate information from various fields to the masses.
• Edit news, pictures and programmes for the masses
• Report various happenings and events all over the world to the masses
• Present news to the masses
• Perform communication relation management tasks
• Conduct research in various fields
• Provide services as information officers
• blog, edit and develop content in the social media
• Provide information liaison services to the community
• Direct communication processes and activities in the counties
• Provide public relation services to various institutions
• Teach various courses in mass communication in post secondary institutions

Job Placements for Bachelor of Mass Communication

Graduates from this program are expected to work as journalists, editors, reporters, news anchors, communications relation managers, communication managers, research consultants, information officers, social media workers, bloggers, content developers, community liaison officers, county communication directors, public relations officers and lectures in post secondary institutions.

Expected Competencies of Bachelor of Mass Communication

• Professional and Ethical Behavior
  Kabarak University intends to train professional journalists, researchers and editors within the context of Biblical Christianity capable of providing quality services in the mass communication sector.
• Leadership and Management Skills
  The graduates of Bachelor of Mass Communication should be able to play a leading role in policy formation and implementation on matters related to journalism and mass communication. The graduate is expected to participate in leadership capacity building and decision making at all levels. The Curriculum offers the student an opportunity to obtain leadership skills in various areas in mass communication.
• Research and Problem Solving
  The graduates of Bachelor of Mass Communication are expected to develop critical thinking and problem solving skills through their studies at Kabarak University. Every course will give the students an opportunity to identify and define problems in the field of mass communication.

Options offered under Bachelor of Mass Communication

• Bachelor of Mass Communication (Media Option)
• Bachelor of Mass Communication (PR Option)

Options offered under Diploma in Mass Communication

• Diploma in Mass Communication (Media Option)
• Diploma in Mass Communication (PR Option)

Upcoming Programs:

• Postgraduate Diploma in Mass Communication (Media Option)
• Postgraduate Diploma in Mass Communication (PR Option)
• Certificate in Journalism and Mass Communication